Hershey Harrisburg Sports & Events Authority Staff

Our team is ready to help event operators set up site visits, answer questions about the region's team-friendly accommodations, offer insights about our world-class attractions and any other detail to make sure every angle of executing the perfect event is covered. Find out more about OUR SERVICES.

Gregg Cook - Executive Director

Gregg Cook HeadshotGregg - Visit Hershey & Harrisburg's longtime sports marketing manager - was promoted in July 2016 to Executive Director for the visitor bureau’s new Sports & Events Authority. Cook’s 34-year career in sports, events, operations and sales includes time with Harrisburg Senators Baseball, Hershey Bears Hockey, Harrisburg Heat Indoor Soccer, and the Harrisburg Stampede Indoor Football. In June 2018, Cook celebrated 15 years with VHH and is credited with developing the bureau’s successful sports marketing program.

Phone - 717.231.2990 


Danielle Vincenti STS - Director of Business Development

Danielle Vincenti HHSE headshot

In February 2022, Danielle joined the Hershey Harrisburg Sports & Events Authority as Director of Business Development. Vincenti brings more than 14 years of experience in destination sales and sports development to her role, including previous positions with The Happy Valley Adventure Bureau, Cumberland Valley Visitors Bureau, Richmond Region Tourism and Bryan-College Station TX Convention & Visitors Bureau. She is a certified Sports Tourism Strategist and serves on the Sports ETA Mentoring Committee. Danielle is currently the Vice Chair of Pennsylvania Sports, the lead agency for sports tourism in the Commonwealth.

Phone - 717.231.2989

Tyler Petroski - Events & Marketing Manager

Tyler New HeadshotTyler joined the Hershey Harrisburg Sports & Events Authority as Events & Marketing Manager in June of 2023. Petroski is a recent graduate of Rosemont College in Bryn Mawr, PA where he was a part of the Men’s Basketball program for all four years. Before graduating with a degree in New Media Communications, Tyler finished up an internship with the Philadelphia Union where he was a part of the Digital Content/Social Media team in which he was responsible for capturing content for the social platforms as well as writing recaps of pressers.

Phone - 717.239.2989 ext.109